Marketing and Business Management
Prepare for an exciting and fast-paced career in marketing and business management.
Students in the marketing and business management program can choose from one of three tracks: marketing, business management or international commerce. Students prepare for careers in sales, advertising, merchandising, customer service, market research, business and management, and public relations. This program offers students the opportunity to work on major projects such as business plans, developing ad campaigns, and more.
Contact Information:
Dan Eberle, Career Advisor
253-680-7010
Downtown Campus
7:30AM - 4:00PM
Program Affiliations:
More about the program:
Students prepare for careers in sales, advertising, merchandising, customer service, market research, business and management, and public relations. When available, work-based learning activities provide students with the opportunity to work in Puget Sound businesses. Major projects allow students to apply competencies such as preparing formal business plans, performing research studies, and developing advertising campaigns. This program also provides extended learning opportunities to persons previously or currently employed in these and related professions.
Degrees & Certificates:
- Associate of Applied Science: Marketing and Business Management
- AAS Transfer: Marketing and Business Management
- CIP: 52.1401 EPC: 245
Program Lengths:
- AAS degree program length: 6 quarters
- AAS-T degree program length: 6 quarters
Faculty and Other Contact Information:
Note: Information is accurate as of its original posting date. The college reserves the right to edit, change, or update information as needed throughout the year. Up-to-date information is available in Student Services.
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Marketing - Track A: Marketing AAS (106-110 Credits)
Description: 6 quarter AASRequired Courses
Marketing - Track A: Marketing AAS (106-110 Credits)
Course Code Course Title Course Credits MARK101 Marketing Principles 5 MARK102 Customer Service 5 MARK103 Written Business Communication 3 MARK105 Information Research and Acquisition 1 MARK106 Business Concepts 5 MARK113 Accounting Principles 5 MARK107 Cross Cultural Communication 5 MARK110 Principles of Management and Supervision 5 MARK108 International Trade Practice 5 MARK109 Economics-Marketing Perspective 5 MARK104 Business Negotiations and Collaboration 3 MARK111 Cyber Marketing/E-Commerce 5 MARK112 Business Law 5 MARK121 Branding/Corporate Identity 3 MARK122 Advertising: Creation and Planning 4 MARK123 Business Software Applications 3 MARK124 Sales Strategies and Consumer Psychology 5 MARK125 Business and Marketing Presentation Skills 3 MARK126 Planning and Leadership 5 MARK127 Public Relations 3 MARK128 Marketing Research and Forecasting 3 MARK129 Advanced Marketing Projects 5 Electives
General Education Requirements
Communications (5 Credits Required)
Course Code Course Title Course Credits ENGL&101 English Composition I 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
Humanities/Social Sciences/Natural Sciences/Other (5 Credits Required)
Course Code Course Title Course Credits BIOL&160 General Biology 5 BIOL&175 Human Biology with Lab 5 BIOL&241 Human Anatomy and Physiology I 5 BIOL&242 Human Anatomy and Physiology II 5 BIOL&260 Microbiology 5 CMST&102 Introduction to Mass Media 5 CMST&152 Intercultural Communication 5 CMST&210 Interpersonal Communication 5 CMST&220 Public Speaking 5 ECON&201 Microeconomics 5 NUTR&101 Intro to Nutrition 5 CHEM&121 General Chemistry 5 CHEM&131 Introduction to Organic/Biochemistry 5 CMST&230 Small Group Communications 5 CMST&240 Culture & Diversity in Health Care 5 HREL111 Interviewing and Career Success 5 HUM&101 Introduction to Humanities 5 PHYS&114 Introductory Physics I (Algebra based Physics) 5 PHYS&221 Engineering Physics I w/LAB 5 PHYS&222 Engineering Physics II w/LAB 5 PHYS&223 Engineering Physics III w/LAB 5 POLS&101 Introduction to Political Science 5 PSYC&100 General Psychology 5 PSYC&200 Lifespan Psychology 5 SOC&101 Introduction to Sociology 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
Quantitative (5 Credits Required)
Course Code Course Title Course Credits MATH172 Business Math 5 MATH&141 Precalculus I 5 MATH&142 Precalculus II 5 MATH&146 Statistics 5 MATH&151 Calculus 5 MATH&152 Calculus II 5 AMATH170 Engineering Foundational Mathematics 5 MATH&107 Math in Society 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
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Marketing - Track A: Marketing AAS-T (116-120 Credits)
Description: 6 quarter AASTRequired Courses
Marketing - Track A: Marketing AAS-T (116-120 Credits)
Course Code Course Title Course Credits MARK101 Marketing Principles 5 MARK102 Customer Service 5 MARK103 Written Business Communication 3 MARK105 Information Research and Acquisition 1 MARK106 Business Concepts 5 MARK113 Accounting Principles 5 MARK107 Cross Cultural Communication 5 MARK110 Principles of Management and Supervision 5 MARK108 International Trade Practice 5 MARK109 Economics-Marketing Perspective 5 MARK104 Business Negotiations and Collaboration 3 MARK111 Cyber Marketing/E-Commerce 5 MARK112 Business Law 5 MARK121 Branding/Corporate Identity 3 MARK122 Advertising: Creation and Planning 4 MARK123 Business Software Applications 3 MARK124 Sales Strategies and Consumer Psychology 5 MARK125 Business and Marketing Presentation Skills 3 MARK126 Planning and Leadership 5 MARK127 Public Relations 3 MARK128 Marketing Research and Forecasting 3 MARK129 Advanced Marketing Projects 5 Electives
General Education Requirements
Communications (5 Credits Required)
Course Code Course Title Course Credits ENGL&101 English Composition I 5 ENGL&235 Technical Writing 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
Humanities/Social Sciences/Natural Sciences/Other (15 Credits Required)
Course Code Course Title Course Credits BIOL&160 General Biology 5 BIOL&175 Human Biology with Lab 5 BIOL&241 Human Anatomy and Physiology I 5 BIOL&242 Human Anatomy and Physiology II 5 BIOL&260 Microbiology 5 CMST&102 Introduction to Mass Media 5 CMST&152 Intercultural Communication 5 CMST&210 Interpersonal Communication 5 CMST&220 Public Speaking 5 ECON&201 Microeconomics 5 NUTR&101 Intro to Nutrition 5 CHEM&121 General Chemistry 5 CHEM&131 Introduction to Organic/Biochemistry 5 CMST&230 Small Group Communications 5 CMST&240 Culture & Diversity in Health Care 5 HUM&101 Introduction to Humanities 5 PHYS&114 Introductory Physics I (Algebra based Physics) 5 PHYS&221 Engineering Physics I w/LAB 5 PHYS&222 Engineering Physics II w/LAB 5 PHYS&223 Engineering Physics III w/LAB 5 POLS&101 Introduction to Political Science 5 PSYC&100 General Psychology 5 PSYC&200 Lifespan Psychology 5 SOC&101 Introduction to Sociology 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
Quantitative (5 Credits Required)
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Marketing - Track B: Business Management AAS (106-110 Credits)
Description: 6 quarter AASRequired Courses
Marketing - Track B: Business Management AAS (106-110 Credits)
Course Code Course Title Course Credits MARK101 Marketing Principles 5 MARK102 Customer Service 5 MARK103 Written Business Communication 3 MARK105 Information Research and Acquisition 1 MARK204 Introduction to Presentations and Facilitation 3 MARK106 Business Concepts 5 MARK113 Accounting Principles 5 MARK209 Entrepreneurial Concepts 5 MARK107 Cross Cultural Communication 5 MARK110 Principles of Management and Supervision 5 MARK108 International Trade Practice 5 MARK109 Economics-Marketing Perspective 5 MARK206 Teaming for Success 3 MARK210 Introduction to Project Management 4 MARK104 Business Negotiations and Collaboration 3 MARK111 Cyber Marketing/E-Commerce 5 MARK112 Business Law 5 MARK201 Introduction to Leadership Skills and Ethics 3 MARK202 Introduction to Strategic Marketing 4 MARK205 Advanced Business Project 5 MARK207 Introduction to Managing Change 3 MARK208 Achieving Results Through Influence 3 MARK203 Introduction to Business Accounting and Finance 5 Electives
General Education Requirements
Communications (5 Credits Required)
Course Code Course Title Course Credits ENGL&101 English Composition I 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
Humanities/Social Sciences/Natural Sciences/Other (5 Credits Required)
Course Code Course Title Course Credits BIOL&160 General Biology 5 BIOL&175 Human Biology with Lab 5 BIOL&241 Human Anatomy and Physiology I 5 BIOL&242 Human Anatomy and Physiology II 5 BIOL&260 Microbiology 5 CMST&102 Introduction to Mass Media 5 CMST&152 Intercultural Communication 5 CMST&210 Interpersonal Communication 5 CMST&220 Public Speaking 5 ECON&201 Microeconomics 5 NUTR&101 Intro to Nutrition 5 CHEM&121 General Chemistry 5 CHEM&131 Introduction to Organic/Biochemistry 5 HREL111 Interviewing and Career Success 5 HUM&101 Introduction to Humanities 5 PHYS&114 Introductory Physics I (Algebra based Physics) 5 PHYS&221 Engineering Physics I w/LAB 5 PHYS&222 Engineering Physics II w/LAB 5 PHYS&223 Engineering Physics III w/LAB 5 POLS&101 Introduction to Political Science 5 PSYC&100 General Psychology 5 PSYC&200 Lifespan Psychology 5 SOC&101 Introduction to Sociology 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
Quantitative (5 Credits Required)
Course Code Course Title Course Credits MATH172 Business Math 5 MATH&141 Precalculus I 5 MATH&142 Precalculus II 5 MATH&146 Statistics 5 MATH&151 Calculus 5 MATH&152 Calculus II 5 AMATH170 Engineering Foundational Mathematics 5 MATH&107 Math in Society 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
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Marketing - Track B: Business Management AAS-T (116-120 Credits)
Description: 6 quarter AASTRequired Courses
Marketing - Track B: Business Management AAS-T (116-120 Credits)
Course Code Course Title Course Credits MARK101 Marketing Principles 5 MARK102 Customer Service 5 MARK103 Written Business Communication 3 MARK105 Information Research and Acquisition 1 MARK204 Introduction to Presentations and Facilitation 3 MARK106 Business Concepts 5 MARK113 Accounting Principles 5 MARK209 Entrepreneurial Concepts 5 MARK107 Cross Cultural Communication 5 MARK110 Principles of Management and Supervision 5 MARK108 International Trade Practice 5 MARK109 Economics-Marketing Perspective 5 MARK206 Teaming for Success 3 MARK210 Introduction to Project Management 4 MARK104 Business Negotiations and Collaboration 3 MARK111 Cyber Marketing/E-Commerce 5 MARK112 Business Law 5 MARK201 Introduction to Leadership Skills and Ethics 3 MARK202 Introduction to Strategic Marketing 4 MARK205 Advanced Business Project 5 MARK207 Introduction to Managing Change 3 MARK208 Achieving Results Through Influence 3 MARK203 Introduction to Business Accounting and Finance 5 Electives
General Education Requirements
Communications (5 Credits Required)
Course Code Course Title Course Credits ENGL&101 English Composition I 5 ENGL&235 Technical Writing 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
Humanities/Social Sciences/Natural Sciences/Other (15 Credits Required)
Course Code Course Title Course Credits BIOL&160 General Biology 5 BIOL&175 Human Biology with Lab 5 BIOL&241 Human Anatomy and Physiology I 5 BIOL&242 Human Anatomy and Physiology II 5 BIOL&260 Microbiology 5 CMST&102 Introduction to Mass Media 5 CMST&152 Intercultural Communication 5 CMST&210 Interpersonal Communication 5 CMST&220 Public Speaking 5 ECON&201 Microeconomics 5 NUTR&101 Intro to Nutrition 5 CHEM&121 General Chemistry 5 CHEM&131 Introduction to Organic/Biochemistry 5 HUM&101 Introduction to Humanities 5 PHYS&114 Introductory Physics I (Algebra based Physics) 5 PHYS&221 Engineering Physics I w/LAB 5 PHYS&222 Engineering Physics II w/LAB 5 PHYS&223 Engineering Physics III w/LAB 5 POLS&101 Introduction to Political Science 5 PSYC&100 General Psychology 5 PSYC&200 Lifespan Psychology 5 SOC&101 Introduction to Sociology 5 Note: See a Career Advisor prior to choosing courses that meet general education requirements.
Quantitative (5 Credits Required)
No eligibility requirements have been provided.
At Bates, our tuition is affordable and there are options to help make it even easier to gain an education. Federal aid is available for many of our students. Scholarships are also available through the Bates Foundation.
See if you qualify for other funding through our special funding programs with the Workforce Education office.
- National Median Salary: $63,790
- National Potential Annual Job Openings: 84,200
This information is based on data from O*Net, captured on June 2021.
This program is Accreditation Council for Business Schools and Programs (ACBSP)-accredited. Read more about this program-specific accreditation.
Program Metrics
For a deeper look into our Graduation & Retention rates, visit our Graduation & Retention charts.
No forms have been provided.