Applied Business Management

The Applied Business Management (ABM) program prepares graduates to plan, organize, direct, and control the functions and processes of a firm or organization. Its courses train graduates to enter in-demand positions in human resources and digital marketing. The program also offers an entrepreneurship track to serve small-business development interests in the college’s trades programs and in the community. All program courses emphasize applied, hands-on, project-based learning beginning with foundational courses. They progress to in-depth training in their chosen specialization. Courses are primarily hybrid (part onsite, part online) with in-person sessions taught by industry experts to apply theory across relevant contexts.

The program offers a six-quarter ABM Associate in Applied Science Transfer (AAS-T). It has three structural components: (a) technical core (50 credits), (b) specialization tracks (10 credits), and (c) general education requirements (30 credits), for a total of 90 required credits. It is designed for direct employment and to pathway into baccalaureate in applied science (BAS) in business options in the state’s community and technical college system. The AAS-T also has three embedded certificates that align with specialization tracks. Students may also choose to pursue a certificate of competency (CoC) as a stand-alone credential for 55 credits.