BUS280 - Small Business Planning

This course prepares prospective and existing business owners to analyze market opportunities, position for and deliver value in a competitive market space, and set up operational and financial structures to manage a small business. This highly-interactive course results in a marketing strategy and actionable business plan.

 

CIP: 52.0201

Credits: 5

Prerequisites: ENGL& 101, 2.0 grade or better; MATH& 146 or college-level math, 2.0 or better

Offered: Fall, Winter, Spring, Summer (at Dean's discretion)

Outcomes

  1. Explain how to use Porter's Five Forces Framework to analyze the operating environment of business competition.
  2. Examine a business position in a market space using such tools as the SWOT (strengths, weaknesses, opportunities, and threats) analysis and other frameworks.
  3. Analyze the viability of a business idea and its likelihood of profitability by using objective metrics.
  4. Develop an operational plan that addresses day-to-day and long-term operations under changing conditions (cyclical, seasonal, etc.).
  5. Create a marketing strategy to address marketing competition.
  6. Develop a viable business plan that includes an operational plan, marketing strategy, and financial outlook.