BUS210 - Applied Marketing Principles

This course is a project-based introduction to the major principles of marketing. Students learn to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large.


CIP: 52.0201

Credits: 5

Prerequisites: ENGL& 101, 2.0 grade or better

Offered: Winter, Summer


  1. Explain how marketing communicates, creates, captures, and delivers value for a target audience.
  2. Discuss the role of data analytics in developing and monitoring marketing strategy.
  3. Discuss the role of marketing strategy in meeting organizational goals.
  4. Analyze competitive marketing strategies for strengths and weaknesses.
  5. Create a marketing strategy to meet specific marketing objectives.
  6. Evaluate the efficacy of a marketing initiative using metrics.