BUS240 - Search Engine Optimization

This project-based and interactive course introduces students to the latest methods and practices of search engine optimization. Students learn to the processes of analyzing and improving the quality and quantity of traffic to a web page or website from search engines.


CIP: 52.0201

Credits: 5

Prerequisites: None

Offered: Fall, Winter, Spring, Summer (at Dean's discretion)


  1. Explain search engine optimization’s (SEO) purpose, methods, and practices.
  2. Analyze the quality of web traffic or a webpage or website and to the degree to which it meets organizational objectives.
  3. Describe the latest trends in search engine optimization (SEO).
  4. Apply a mix of time-tested and new search engine optimization best practices to meet organizational objectives.
  5. Optimize website content to increase search engine ranking.
  6. Conduct a competitive analysis on a webpage or website.
  7. Create a report of search engine optimization (SEO) findings and recommendations for a website.