BUS220 - Digital Marketing Strategy

This project-based and interactive course teaches students to take a step-by-step process on how to achieve a company’s digital marketing objectives. Students learn about various channels to use as part of a large digital marketing portfolio – including, but not limited to social media, earned media, and paid advertising.


CIP: 52.0201

Credits: 5

Prerequisites: ENGL& 101, 2.0 grade or better

Offered: Fall, Winter, Spring, Summer (at Dean's discretion)


  1. Explain the importance of digital marketing strategy in organizational success.
  2. Describe the purpose, strengths, and limitations of various digital marketing strategies.
  3. Discuss ethical dilemmas in digital marketing and how to minimize negative impact on individuals, communities, organizations, and society.
  4. Apply various digital marketing strategies to drive revenue growth, improve conversion rates, and engage customers.
  5. Analyze the efficacy of specific digital marketing strategies impact on organizational goals.
  6. Evaluate the role of digital marketing strategy in the context of a larger marketing strategy.