Exciting times are ahead at Bates Technical College!
We’re updating our logo as part of our ongoing efforts to embody our commitment to innovation and excellence. Thank you for your feedback and recommendations. You helped shape the visual identity of our college for years to come! Thank you for being an integral part of this exciting journey.
Our new logo: A symbol of growth and innovation.
Leaves
Laurel leaves are synonymous with achievement. Symbolize victory and honor.
- Seven leaves represent our seven associate degree pathways.
- Eighth leaf represents the introduction of our new Bachelor of Applied Science degree pathway.
Design philosophy
Reflects our commitment to technical education, growth, and innovation. The shielded B and laurel leaves also reference the college’s official seal.
Next steps
The following steps are designed to ensure a smooth and inclusive transition for everyone at Bates Technical College. In the coming weeks, we will first focus on communicating the changes to our internal community. This will include distributing comprehensive brand guidelines to all staff and faculty, along with branded merchandise to generate excitement and pride in our new visual identity.
Following this internal rollout, we will officially unveil the new logo to the public with a media campaign promoting our 85th anniversary to engage our broader community. All branded materials, including our website, social media profiles, and physical signage (as funds allow), will be updated simultaneously to ensure consistency and avoid confusion.
We are committed to making this transition as seamless and celebratory as possible, reflecting our dedication to innovation and growth as we approach our 85th anniversary.
Questions? Email communications@batestech.edu